Words that describe your product. A page that sells it, top to bottom.
I'm Jaideep Singh. I write the copy and design the page — landing pages, email sequences, and SEO content for fitness, skincare, and SaaS brands, built as one connected system instead of handed off between a copywriter and a designer.
Copy and design built to move people, not just fill a page.
Most brand sites leak conversions because the copy and the design were built by two different people who never talked. That's the gap I close — I write the words and design the page they live on, so the layout, hierarchy, and copy all pull in the same direction.
I dig into what makes your audience tick before I write or design a single thing: reviews, competitor pages, the actual words your customers use. Then I build to that, not to a template.
If you've got a product worth buying, I'll make sure the words around it match that.
Landing pages
Written and designed to convert visitors into customers from the first scroll.
Design & build
The full page — layout, visuals, and copy — shipped as one connected system.
Email sequences
8-email flows that get opened, read, and clicked.
SEO copy
Keyword-optimized pages that rank and convert once visitors land.
Also available — website copy (folded into landing page and SEO work) and standalone copy audits. Ask about either →
Four sites, written and designed end to end.
Selling a gut-health supplement on transformation, not ingredients
The site led with formulation details — dosage, fiber source, capsule count — before the visitor had any reason to care.
Rewrote the hero and page flow, and redesigned the layout so the product photo and social proof support the outcome-first message instead of competing with it — then earned the ingredient talk lower down.
Buyers don't choose a supplement because the formulation is precise — they choose it because they can picture feeling different. Outcome has to come before proof.
+18% conversion rate lift and 2× time on page after launch.
Reframing men's skincare as confidence infrastructure
Men's skincare copy defaults to routines and steps, which reads as effort — and effort is the exact objection that stops men from buying.
Rewrote the hero to kill the complexity objection before the product was even shown, and designed the layout around a single clean product shot instead of a crowded routine grid, reframing the routine as one decision rather than a regimen.
The real competitor isn't another brand — it's the customer doing nothing. Copy has to remove friction before it can sell benefits.
A full-page rewrite and positioning strategy the founder could hand straight to a designer.
Standing out in a category where everyone claims to organize your work
Every project-management tool claims to "organize your work" — the phrase has stopped meaning anything to a buyer scanning ten tabs.
Repositioned the entire page around speed and team alignment, cut every generic productivity claim that could belong to a competitor, and designed the layout to lead with a live product view instead of a stock hero image.
In a saturated category, being right isn't enough — the copy has to be the one claim a competitor can't also make.
Landing page live on Flowdesk's site, built to survive a side-by-side comparison with competitors.
Selling judgment, not just automation
Every AI support tool promises automation, but buyers' real fear is a robotic, unhelpful answer reaching their customer.
Repositioned the page around judgment rather than speed, and designed a live chat-style hero so visitors could see the handoff-to-human moment instead of just reading a claim about it.
Speed is table stakes in this category. Trust is the actual purchase decision, so the copy has to sell restraint, not raw capability.
Live page copy and positioning built around the objection buyers don't say out loud.
What those copy decisions actually moved.
Conversion rate lift
From leading Zenogenix's hero with outcome instead of ingredients — the "what changed" above.
Email click-through
Tighter subject lines and cleaner body copy across the same welcome sequence.
Time on page
Restructuring the landing page flow kept visitors reading longer after the rewrite.
* Approximate figures based on client-reported feedback. Individual results vary.
Four reasons brands come back for the second project.
One person, whole page
You get copy and design from the same brain, working toward the same message — instead of a copywriter and a designer handing work back and forth.
Niche focused
I only work with fitness, skincare, and SaaS. That means I already know your audience's language, objections, and design conventions — no learning curve on your dollar.
Research before writing
Every project starts with an audit of your brand, competitors, and customer reviews. The copy and design are both built on what your buyers actually say.
Revisions until it's right
Every project includes two revision rounds. My goal is a page you're genuinely proud of, not one that's just technically done.
Audit your page
I go through your existing site or brief and identify exactly what's costing you conversions — in the words and the layout — before writing or designing a single thing.
Write and design
You get a first draft of the copy and the page design within the project timeline, built around your audience's language, plus revisions until it's right.
Deliver and support
You get a ready-to-publish page. I'm available for questions after delivery so nothing gets lost in implementation.
"We've had consistently great experiences working with Jaideep. His copywriting is clear and impactful and, most importantly, he took the time to actually understand our audience."
"Working with Jaideep was a great experience. I was initially unsure about the direction of our website, but Jaideep guided us through the process and helped bring everything together. He not only wrote the script for our project but also built the entire website, making the whole process much easier for us."
"Great work by Jaideep. He guided us throughout the process and helped us better understand and connect with our target audience."
Fixed scope, fixed price, fixed timeline.
Copy-only projects: 7 business days. Landing page (copy + design): 10 business days. Omni-channel bundle: 25 business days.
Landing page
A fully written and designed page, built to turn visitors into buyers from the first scroll — not just a copy doc.
- Full page copy — hero, benefits, CTA
- Full page design & build, responsive and ready to publish
- Audience & competitor research
- 2 rounds of revisions
How it works: audit your brief and competitors, write and design a first draft, then refine through revisions until it's right.
Talk before the project →Email sequence
8 emails that get opened, read, and clicked — built around your audience's language.
- 8 fully written emails
- Subject lines and preview text
- Welcome, nurture & sales emails
- 2 rounds of revisions
How it works: audit your brand voice and audience, write a first draft, then refine through revisions until it's right.
Talk before the project →SEO copywriting
Keyword-optimized copy that ranks on Google and converts when visitors land.
- SEO-optimized page copy
- Keyword research included
- Meta title & description
- 2 rounds of revisions
How it works: keyword and competitor research, write a first draft, then refine through revisions until it's right.
Talk before the project →Already have a designer? A copy-only version of the landing page is available at $1,700. Ask about it →
Omni-channel bundle
A fully written and designed landing page, an email sequence, and SEO copy — researched once and built as one connected system, instead of three separate projects. This is the engagement I recommend if you want your messaging and design consistent everywhere a customer meets you.
- Full landing page copy — hero, benefits, CTA
- Full landing page design & build, responsive and ready to publish
- 8 fully written emails with subject lines
- SEO copy, up to 1,500 words, with keyword research
- One shared audience & competitor research phase
- 2 rounds of revisions per deliverable
How it works: one audit covers all three deliverables, then everything is written, designed, and refined together as a single system.
Everything before you reach out.
Copy-only projects — an email sequence or SEO copy — are delivered in 7 business days. A landing page with copy and design takes 10 business days. The omni-channel bundle, since it covers all three plus design, takes 25 business days. I'll confirm the exact timeline before we start, so there are no surprises.
Just your website URL, a brief about your product, and your target audience. The more context you share, the better the copy.
Both. On landing pages I write the copy and design the full page — layout, visuals, and build — so there's no handoff between a copywriter and a designer where the message gets diluted. If you already have a designer, a copy-only version is available too.
Yes — every project includes two rounds of revisions. My goal is copy and design you're genuinely happy with, not just work that's technically done.
Fitness, skincare, and SaaS — the spaces I know best and where my copy and design consistently perform. In a related niche? Reach out and we'll talk.
Fill out the form below or book a free call directly. I'll get back to you within 24 hours.
Let's work together.
Got a brand that needs sharper copy? Fill in the form and I'll get back to you within 24 hours — or book a free call directly.